Most Visited Porn Categories of 2025
From Hentai's four-year reign to the surprising rise of "demure" content—a deep dive into what the world is searching for.
The Categories That Defined 2024-2025
Every December, the adult entertainment industry releases its most anticipated data: the annual "Year in Review" reports that reveal exactly what the world has been searching for. The 2024 data, which shapes the viewing landscape heading into 2025, tells a fascinating story of cultural influence, shifting tastes, and the continued dominance of animated content.
For the fourth consecutive year, "Hentai" claimed the top spot as the world's most searched porn term—and for the first time ever, it also became the #1 search in the United States, dethroning "Lesbian" which had held that position since 2017.
Top 10 Most Searched Terms Worldwide
Most Viewed Categories (By Total Views)
While search terms tell us what people are actively seeking, category views reveal what content actually gets watched. The distinction matters.
| Rank | Category | Change | Notable Trend |
|---|---|---|---|
| 1 | MILF | +4 pos | Jumped to #1 first time |
| 2 | Anal | Stable | Perennial top performer |
| 3 | Japanese | Stable | JAV dominance continues |
| 4 | Lesbian | -3 pos | First time out of top 3 |
| 5 | Mature | +2 pos | Older performer appeal |
| 6 | Big Ass | +1 pos | Body positivity influence |
| 7 | Ebony | Stable | #1 in USA regional |
| 8 | Massage | NEW | Longest view time (8m 22s) |
| 9 | BBW | +3 pos | Big Beautiful Women rising |
| 10 | Hardcore | Stable | Classic category holds |
The Animated Content Explosion
Hentai and anime content represent the most significant shift in porn consumption over the past five years.
"The anime craze continues for the fourth year in a row. Animated characters have become part of everyday culture, from TV shows and movies to video games. It's no surprise people are seeking out animated and 3D content on Pornhub as well."
Why has hentai become so dominant? Several factors converge: the freedom from physical constraints (any body type, any scenario), the crossover effect from anime's mainstream success, the rise of AI-generated animated content, and a generation raised on animated media now reaching adulthood.
Pop Culture's Influence: The 2024 Effect
No data point better illustrates how deeply porn searches reflect cultural moments than the 2024 trends shaped by viral TikTok content.
The "Demure" Phenomenon
When TikTok creator Jools Lebron's "very mindful, very demure" video went viral (50+ million views), it spawned porn searches:
The Tradwife & Mormon Surge
The reality show The Secret Lives of Mormon Wives combined with the growing "tradwife" influencer movement:
Workplace Fantasy Returns
With millions of workers returning to offices post-pandemic:
The Hawk Tuah Effect
When a viral street interview coined the phrase "hawk tuah"—referring to a specific sex act—it generated over 10 million searches on Pornhub, with related terms like "spit on d***" increasing 233%.
Regional Preferences: What Each Country Searches
Porn preferences vary dramatically by geography, reflecting cultural norms, local content availability, and regional fetishes.
Notably, many countries prefer local content—Germans search "German," Italians search "Italian," Japanese search "Japanese." This reflects both national pride and the availability of locally-produced content.
Generational Divides: How Age Shapes Preferences
Different generations show markedly different search patterns, reflecting both life stage and formative cultural experiences.
- +119% more likely to search "vertical video"
- Higher interest in animated content
- Shortest average session time (-76 seconds)
- Most likely to search "safe for work"
- Highest engagement with hentai
- Strong interest in MILF category
- Growing interest in "ethical porn"
- Peak demographic for VR content
- Preference for Mature category
- Higher interest in "real amateur"
- Longer average viewing sessions
- More likely to use desktop
- +36% more likely to search "strap on"
- Higher interest in gangbang content
- Longest average session times
- Growing demographic (+3% traffic)
Gender Differences in Category Preferences
Women now represent 38% of Pornhub viewers worldwide—up from 36% in 2023—and their preferences differ significantly from male viewers.
Lesbian (40% of female viewership), Japanese, Scissoring, Pussy Licking, Solo Male, Popular With Women, Bisexual Male
Japanese, Hentai, MILF, Anal, Lesbian, Asian, Ebony, Big Ass
Women also spend +17 seconds longer per visit than men on average. In the Philippines, women actually outnumber male viewers—a unique demographic anomaly.
The Fastest Growing Searches
Beyond stable category rankings, certain searches experienced explosive growth in 2024.
| Search Term | Growth | Context |
|---|---|---|
| British blonde | +476% | UK-specific surge |
| British couple | +410% | Amateur UK content |
| English MILF | +356% | UK performer interest |
| Spit on d*** | +233% | Hawk Tuah viral |
| Demure | +133% | TikTok trend |
| Bukkake | +125% | Fastest growing category |
| Mormon threesome | +122% | TV show influence |
| Mindful pleasure | +112% | Demure spillover |
| Coworker | +92% | Return-to-office |
| Ethical porn | +92% | Conscious consumption |
Top Pornstars of 2024-2025
The performer landscape saw a significant shift in 2024, with Angela White overtaking Abella Danger as the most searched pornstar worldwide.
The most viewed male pornstar is Alex Adams with nearly 4 billion views—significantly more than any female performer, though male performers are searched far less frequently.
- Animated content dominance: Hentai and AI-generated animated porn will continue growing as technology improves
- Cultural responsiveness: Porn searches will increasingly mirror viral moments and pop culture phenomena
- Female viewership growth: Women's share of traffic is rising steadily and may approach 40% by end of 2025
- Authenticity demand: "Real," "amateur," "authentic," and "ethical" searches suggest desire for genuine content
- VR expansion: The VR porn market is projected to grow 21% annually through 2030
- Shorter sessions: Attention spans continue shrinking, especially among younger demographics
