Sex Tech & Smart Toys: The Connected Revolution
The definitive guide to the sextech market—from Bluetooth-enabled devices dominating 38.5% of the market to AI-powered innovations and VR Integration reshaping intimate technology.
Market Overview
The global sextech market reached $42.59 billion in 2024 and is projected to hit $107.85 billion by 2030—a 16.7% CAGR driven by technological innovation, changing attitudes toward sexual wellness, and the normalization of connected intimacy devices.
Market Growth Drivers
Destigmatization of sexual wellness: Mainstream acceptance has grown significantly. In 2024, major pharmacy chains now stock sexual wellness devices alongside skincare products, normalizing purchase behavior across demographics.
Technology integration: Smart devices with app control, VR synchronization, and AI personalization are transforming basic toys into sophisticated wellness technology. Consumers now expect Bluetooth connectivity as standard.
Long-distance relationships: The rise of remote work and online dating has created demand for teledildonic devices that maintain intimacy across distances. COVID-19 permanently accelerated this trend.
Female Market Dominance
Women hold 49.67% of sextech market share in 2024. However, the LGBTQ+ segment is the fastest-growing, projected to expand at 20.53% CAGR through 2030.
Bluetooth-Enabled Devices
Bluetooth-enabled sex toys dominate the market with 38.5% revenue share in 2024—and some analyses place the figure as high as 44.6%. These devices offer remote control, app integration, and long-distance connectivity.
| Technology | Market Share | Key Feature | Growth Rate |
|---|---|---|---|
| Bluetooth | 44.6% | App remote control | Standard feature |
| AI-Powered | Emerging | Adaptive patterns | 12.8% CAGR |
| Touch-Sense | Growing | Pressure response | High adoption |
| Haptic | Premium | Realistic feedback | VR segment lead |
AI & Innovation
Artificial intelligence is the fastest-growing technology segment in sextech. At CES 2025, Lovense unveiled AI-powered devices that synchronize with video content in real-time—setting new standards for immersive experiences.
CES 2025: AI-Powered Sextech Debuts
Lovense Solace Pro: The flagship AI-powered male masturbator features "Lovense AI Sync" technology—advanced algorithms that synchronize device movements with video content in real-time. Users literally feel what they watch.
Lush 4: The latest evolution of Lovense's best-selling egg vibrator now includes enhanced connectivity and programmable patterns via the Lovense Remote app, with unlimited custom vibration patterns.
Mission 2: An app-controlled vibrating dildo featuring advanced Touch-Sense technology that adjusts intensity based on insertion depth and movement pressure.
AI-based devices are projected to grow at 12.78% CAGR through 2030. At Shanghai's April 2024 sex toy expo, brands like Svakom showcased AI "girlfriends" that can control toys, creating interactive personalized experiences.
| AI Feature | Function | Example Product |
|---|---|---|
| AI Sync | Real-time video sync | Lovense Solace Pro |
| Touch-Sense | Pressure-adaptive response | Kiiroo Pearl 3, Mission 2 |
| Pattern Learning | Remembers preferences | We-Vibe Sync AI |
| Voice Control | Hands-free operation | Coming 2025-2026 |
| Biometric Response | Adapts to body signals | Lioness (tracks orgasm) |
Smart Toys Growth
Smart sex toys are projected to grow at 22.34% CAGR through 2030—the fastest-growing product category in sextech. Buyers now expect app control and AI features as standard in premium devices.
VR Integration
Virtual reality porn combined with synchronized sex toys creates immersive experiences that blur the line between fantasy and reality. The VR porn segment is the fastest-growing category in sextech.
How VR Integration Works
Scripted synchronization: VR porn videos contain embedded scripts that control connected devices. When action happens on screen, your device responds in real-time—matching strokes, vibrations, and intensity to what you're watching.
Platform integration: Major VR porn platforms like SexLikeReal, VirtualRealPorn, and others have built-in support for teledildonic devices. Users simply connect their toy via the platform's companion app.
Content libraries: Thousands of VR videos are now "haptic-enabled" with device scripts. The Handy, for example, boasts one of the largest libraries of synchronized interactive content available.
| Device | Brand | Key Feature | Price Range |
|---|---|---|---|
| Keon + FeelStroker | Kiiroo | Automatic stroking, VR sync | $249-299 |
| Solace Pro | Lovense | AI Sync technology | $199 |
| The Handy | The Handy | 600 strokes/min, huge library | $139 |
| Max 2 | Lovense | Vibration + contraction | $99 |
| Onyx+ | Kiiroo | 180 contractions/min | $149 |
VR porn is predicted to be the fastest-growing sextech segment between 2025-2030. The combination of immersive visuals with haptic feedback creates experiences that 2D content cannot replicate—driving premium pricing and higher consumer spending.
Leading Brands
The sextech market is dominated by established players who have built ecosystems of connected devices, apps, and content integration. Here are the brands shaping the industry.
| Date | Acquirer | Target | Strategic Value |
|---|---|---|---|
| Feb 2024 | Dame | Emojibator | Design-forward brand expansion |
| Oct 2024 | Perelel | LOOM | Reproductive wellness integration |
| Apr 2025 | LELO | Series C ($30M) | Global expansion, R&D |
| Apr 2022 | We-Vibe | Nova X launch | Enhanced connectivity |
Distribution & D2C
Direct-to-consumer (D2C) channels dominate sextech distribution with 73.4% market share in 2024. The shift away from retail reflects consumer preferences for privacy and the challenges of mainstream advertising restrictions.
Why D2C Dominates
Privacy and discretion: Consumers prefer the anonymity of online shopping with discreet packaging. Brand websites offer private browsing, encrypted checkout, and unmarked shipping.
Advertising restrictions: Google, Apple, and Meta heavily restrict sextech advertising. D2C channels bypass these limitations through email marketing, influencer partnerships, and adult site placements.
Payment processing challenges: Nearly two-thirds of sextech companies experienced banking disruptions in 2024-2025. D2C allows brands to work directly with specialized payment processors and cryptocurrency options.
Mainstream Retail Expansion
China now permits boutique sex toy outlets in high-footfall malls. Mainstream pharmacy and beauty chains globally are stocking sexual wellness devices, granting products the same "shelf experience" as skincare items—a significant normalization milestone.
Key Takeaways
- $42.59 billion market in 2024, growing to $107.85 billion by 2030 — A 16.7% CAGR driven by technological innovation, destigmatization of sexual wellness, and the rise of connected intimacy devices.
- Bluetooth-enabled devices dominate with 38.5% market share — App control is now a baseline expectation. Premium devices offer long-distance play, gaming integration, and VR synchronization.
- AI is the fastest-growing technology segment — Lovense's CES 2025 debut of AI-powered devices like Solace Pro sets new standards. AI devices projected to grow at 12.78% CAGR.
- VR integration creates immersive experiences — Synchronized devices respond to video content in real-time. Thousands of haptic-enabled videos now available across platforms.
- D2C channels control 73.4% of distribution — Privacy preferences and advertising restrictions push consumers to brand websites. Online retail growing at 22.8% CAGR.
- Leading brands: Lovense, Kiiroo, We-Vibe, LELO, Satisfyer — These companies have built ecosystems of devices, apps, and content integration. M&A activity is consolidating the market.
- Women hold 49.67% market share; LGBTQ+ growing fastest — Female-focused products lead, but the LGBTQ+ segment is projected to grow at 20.53% CAGR through 2030.
